The 3 Biggest Questions of Big Data - What’s Predicted, What To Do, How Do You InfluenceSee on Scoop.it - Mongodb BigData NoSql & Search Engine
In the same way that the hype of social media has caused many firms to “invest” in social media without clear expectations, the same holds for big data as it swirls in its own hype. The challenge for CMOs and other business users of big data is how and where to start. This, we answer. Although they are not always asked, there are essentially three big questions to ask of big data - what question do we want answered, what will we do when we have that answer, and how do we influence any actions we desire arising from the answer. We’ll discuss these questions one per post over three blog posts.
The 3 Biggest Questions of Big Data http://goo.gl/2oZTuq
What To Do
How Do You Influence
See on kinshipdigital.com